Online Video Marketing: Rising Importance… And also it’s Interactive, Engaging and Fun

In this post I would like to talk about my experience of learning some Video Marketing basics from a workshop organized by the Irish video marketing campaign company called the Video Scamp (

We learned about the growing importance of video marketing, which cannot be downplayed as the statics reveal that:

  • 45.4% of Internet users who view at least one video one video online over the course of a month
  • 100 Million internet users watch online video each day
  • 90% of online shoppers at a major retailer’s website said that they find video helpful in making shopping and buying decisions

(Souce: Comscore, 2013)

The part of the workshop I enjoyed the most was creating your own original advertisement video. The challenge for our team was to come up with an engaging idea for the product, the script for our video and edit the video using Microsoft Movie Maker. Previously I perceived recording your own film as a complex process. However it turned out to be not so intimidating and really fun. Our team had to advertise a jumping rope.

Below is our video creation.

Enjoy! Hope it will out a smile on your face 🙂